This project is a new exciting opportunity for the Safepoint Trust to co-create and help run the first national public safety campaign which will occur in Egypt, through a partnership with the renowned and progressive 57357 Hospital.
The goal of this campaign is to create awareness in 90% of the Egyptian population within 12 months – and use this success as a very powerful driver towards all other nations’ switchover.
The campaign team will create assets that successfully message through all media (including social, digital and radio) to ensure awareness throughout Egypt of the importance of demanding only auto-disable product from your HCW / doctor.
To accompany the consumer campaign, the thought leadership position of Safepoint will form the content for a campaign targeting key opinion formers in national, regional and global Arab focused media.
The Biltema Foundation is hereby the main sponsor of Marc Koska as spokesman of the LiveSaver campaign. We provide our support for him to be present in the media to spread the LifeSaver message through Egypt and further help him get the news into other countries in Africa and the Arab world.